Gallery Afternoon opened in the heart of Seoul in July, 2021, with the aim of becoming a new landmark in the Samcheong-dong art district. The name derives from the idea that the gallery may serve as a place of blissful respite in a tiresome afternoon. The projects scheduled between July 2021 and June 2022 include exhibitions of such up-and-coming young Korean artists as Heesoo Kim, Sanghyuk Bang, Qwaya, and Seula Yi and Seugi Kim, discovering and promoting their new artistic talent.